FreeStyle and Friendship Machine

>> Friday, April 29, 2011

In the continual battle between Coca-Cola and PepsiCo vending machines are the new medium of choice. Most recently I've been seeing more and more FreeStyle machines pop up all over the place. It's such a well thought out product that it's hard not to like it. Essentially you can mix flavors together to create custom drinks, almost like flavor shots in coffee. More so, I admire the innovation and technology behind the one spout idea. The unique flavor packets follow the same idea as printer ink cartridges. The syrup is super concentrated so the machine takes up very little space and requires few refills.
Elsewhere in Coke news, in the spirit of celebrating International Friendship Day Coke planted some special machines. In order to buy a coke friends have to work together to reach the 12ft. tall coin slot. As a reward two cokes are dispensed for the price of one. Such a simple idea to bring people together on a random holiday. Now if I could only find someone to give me a boost... =)


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